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Murfreesboro · United States

Just Love Coffee Roasters

Since 2009 · Rob Webb

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Overview

Founded in 2009 by Rob Webb after returning from Ethiopia with two adopted children, Just Love Coffee Roasters started as an 800-square-foot online operation built to help other adoptive families fundraise. The company donated nearly $100,000 to families in its first year and has since grown into a regional roaster, cafe franchise system, and three-time Roaster of the Year finalist.

Known for

  • Mission-driven model funding adoption, veterans, and cancer-research causes
  • Three-time Roaster of the Year finalist (2014, 2015, 2017)
  • Roastmaster Jason — long-tenured head of roasting since the early days
  • Cafe franchise system with full breakfast/waffle menu
  • Fundraising program partnering with families and nonprofits

Why it matters

One of the more substantial mission-driven coffee businesses in the US — Webb proved that a for-profit roaster could run an active charitable engine while still hitting Roaster of the Year shortlists, and the franchise spinoff has scaled the brand without losing the original adoption-funding throughline.

Production

head roaster
Jason (longtime roastmaster)
roastery location
Murfreesboro, Tennessee

Café

This roaster operates a café.

Recognitions

  • Roaster of the Year Finalist (2014)
  • Roaster of the Year Finalist (2015)
  • Roaster of the Year Finalist (2017)
  • Nashville Business Journal Most Admired CEO (2018, Rob Webb)

Sources

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