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Shanghai · China

M Stand Coffee

Since 2017 · Ge Dong

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Overview

M Stand was founded in 2017 in Shanghai by Ge Dong, who positioned the brand from day one as 'China's Starbucks for the young generation' built on a 'one store, one design' rule — no two M Stand locations are identical. The chain made its name with coconut iced coffee, edible oatmeal-cookie cups, and a minimalist industrial-design aesthetic, raising roughly $92.7M across multiple rounds from Xiaohongshu, Gaorong Capital, GenBridge, CMC Capital and BA Capital.

Known for

  • 'One store, one design' — every M Stand location is architecturally distinct
  • Coconut iced coffee in fresh coconut shells; edible cups made from oatmeal cookies
  • $92.7M raised across Series A and Series B rounds (Xiaohongshu, Gaorong, GenBridge, CMC, BA Capital, Challenjers, Inspire)
  • Series A valuation ~$108M after 2021 first round
  • Hybrid cafe-bar concept at Shanghai Huaihai Zhong Lu serving alcoholic drinks evenings

Why it matters

The most aesthetically influential of China's new specialty chains — M Stand is what Shanghai-based Gen Z designers cite when arguing local Chinese coffee brands have surpassed import chains on visual identity.

Production

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roastery location
Shanghai HQ at No. 58 Fumin Branch Road
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Café

Hundreds of M Stand locations across Shanghai, Beijing and other tier-1 Chinese cities

Sources

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