Partners Coffee

Overview

Founded in Williamsburg in 2012 by childhood friends Amber Jacobsen and Adam Boyd as Toby's Estate New York — the U.S. license of Toby Smith's Australian roaster — they rebranded as Partners Coffee on April 6, 2019 to reflect fully independent local ownership. Roasting moved to a dedicated Bushwick facility on Thames Street capable of producing roughly 1 million pounds a year.

Known for

• North 6th Street Williamsburg flagship roastery and cafe (operating since 2012)
• Bushwick production roastery with Probat G60 and P25 machines
• Bedford Avenue cafe (2026) using Modbar pourover and espresso for slower service
• Wholesale program serving Dean & Deluca, Whole Foods, and Amazon
• Rebranded from Toby's Estate in 2019 by NY agency Love & War

Why it matters

Brooklyn's most prominent example of a third-wave brand growing up — from a single Williamsburg cafe trading on borrowed Australian cachet, to a fully independent NYC roaster with seven-figure-pounds production and a multi-cafe footprint across three boroughs. The 2019 rebrand was a case study in shedding licensed identity at scale without losing the customer base.

Production

head roaster

null

roaster machine

Probat G60 and Probat P25

roastery location

Thames Street, Bushwick, Brooklyn

espresso equipment

Modbar pourover and espresso (at Bedford cafe)

annual volume tonnes

null

Café

This roaster operates a café.

Sources

• https://www.partnerscoffee.com/pages/our-story
• https://dailycoffeenews.com/2019/04/05/tobys-estate-brooklyn-changes-name-to-partners-coffee/
• https://dailycoffeenews.com/2026/02/24/partners-coffee-doubles-down-in-brooklyn-with-new-bedford-cafe/
• https://sprudge.com/tobys-estate-brooklyn-is-now-partners-coffee-142293.html
• https://thedieline.com/beloved-brooklyn-coffeemakers-rebrand-as-partners-coffee/