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Las Vegas · United States

Vesta Coffee Roasters

Since 2015 · Jerad Howard

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Overview

Vesta was founded in 2015 by Jerad Howard (also credited as Jerad Jay) as a home-roasting operation in his downtown Las Vegas kitchen on a micro drum roaster, after a 'dead-end job' epiphany about specialty coffee. Now operating four Las Vegas cafes, an in-house bakery producing organic sourdough and laminated croissants, and wholesale distribution into Whole Foods and Sprouts nationwide, Vesta is the first Nevada roaster to break out of the desert market into national grocery.

Known for

  • Nevada's first nationally distributed specialty roaster
  • 98%+ scratch-made cafe menu
  • World-class in-house bakery (sourdough, brioche, laminated croissants)
  • Costa Rica direct trade relationship with Carlos Montero / Selva Coffee
  • Drive-thru cafe at Sahara/Ft. Apache Summerlin location

Why it matters

Vesta is Nevada's flagship specialty operator and a rare Las Vegas-based brand that scaled cafe-quality coffee plus bakery into national grocery distribution — proving the desert specialty model that earlier Arizona pioneers like Cartel built on.

Production

destoning
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head roaster
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color sorting
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roaster machine
Started as home roaster on micro drum machine in founder's downtown Las Vegas kitchen
filter equipment
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cupping frequency
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roastery location
1114 S. Casino Center Blvd., DTLV Arts District (in 2,600 sq ft historic brick building, gut-renovated)
espresso equipment
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annual volume tonnes
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Café

1114 S. Casino Center Blvd. #1 (DTLV Arts District flagship + roastery), 9031 W. Sahara Ave (Summerlin, with bakery + drive-thru), Durango Resort Lobby + Food Hall (6915 S Durango)

Recognitions

  • Distributed via Whole Foods Market and Sprouts Farmers Market
  • Featured roaster at Durango Resort lobby and food hall

Sources

More roasters