43 Factory Coffee Roaster

Overview

43 Factory Coffee Roaster opened in Da Nang in 2018 as one of central Vietnam's first dedicated specialty operations, founded by Lê Đắc Thành with the stated mission of changing how Vietnamese coffee — historically Robusta sweetened with condensed milk — was perceived both at home and abroad. The flagship's transparent roastery and angled-roof architecture were designed as 'an open book' for specialty coffee in a country where the category was still new. The brand rebranded to XLIII Coffee in 2024 to support international wholesale expansion; locations now span Da Nang, Hoi An, Saigon (Pasteur and Thao Dien), and Hanoi.

Known for

• First dedicated specialty roaster in central Vietnam
• Transparent in-cafe roastery and full bean-to-cup traceability
• Mission to elevate Vietnamese coffee beyond Robusta-with-condensed-milk
• Rebrand to XLIII Coffee (2024) for international wholesale
• SCA-certified specialty operation in a Robusta-dominated country

Why it matters

Vietnam is the world's second-largest coffee producer but historically not a specialty origin — its arabica scene is recent, its consumer specialty culture even more so. 43 Factory is one of a small handful of operations actively trying to shift both, which makes it the most defensible Vietnam record for the directory.

Sources

• https://sprudge.com/vietnam-inside-43-factory-coffee-roasters-stunning-da-nang-cafe-140742.html
• https://43factory.coffee/en/43-factory-coffee-author/
• https://43factory.coffee/en/location/
• https://xliiicoffee.com/en/