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Marrakech · MA

Bacha Coffee

Since 1910 · Originally established in Dar el Bacha palace (1910), Revived 2019 by Taha Bouqdib

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Overview

Bacha Coffee was originally established in 1910 inside Marrakech's Dar el Bacha palace — the Moroccan residence of Thami El Glaoui, Pacha of Marrakech 1907-1956 — where guests including Roosevelt, Churchill, Charlie Chaplin and Josephine Baker reportedly drank coffee in its glittering pots. After roughly 60 years dormant, the original coffee room was revived in 2019 by Moroccan entrepreneur Taha Bouqdib, who in the same year opened the brand's first international outpost at Singapore's ION Orchard mall. Now operated under V3 Gourmet's Singapore HQ, Bacha sells over 200 single-origin 100% Arabica coffees across more than 40 countries, with a heavy travel-retail presence anchored by a five-boutique footprint at Singapore Changi Airport.

Known for

  • 1910 origin in Dar el Bacha palace, Marrakech
  • Revived 2019 by Taha Bouqdib; Singapore ION Orchard same year
  • 200+ single-origin 100% Arabica coffees from 35 countries
  • Black-and-white marble interiors with brass chandeliers, signature orange and indigo
  • Full Singapore Changi Airport boutique footprint (T1-T4)

Why it matters

Bacha is a rare case of a heritage Maghreb coffee brand revived as a global luxury concept. The Marrakech palace location makes it the only Moroccan-origin specialty coffee brand operating at international travel-retail scale, and it has effectively created a new category — palace-style coffee rooms — that competitors are now mimicking.

Production

destoning
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head roaster
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Hand-roasted by 'Coffee Masters' (varietal-specific roasting before blending)
filter equipment
Single-serve pour-over Coffee Bags; traditional Moroccan moka brewing in palace setting
cupping frequency
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espresso equipment
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annual volume tonnes
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Café

Dar el Bacha palace, Marrakech medina (heritage flagship)

Recognitions

  • Heritage clientele at Dar el Bacha included Roosevelt, Churchill, Chaplin, Baker
  • Featured by Moodie Davitt Report (2025) as a defining travel-retail luxury concept

Sources

More roasters