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Amsterdam · Netherlands

Friedhats Coffee Roasters

Since 2016 · Lex Wenneker, Dylan Sedgwick

Overview

Friedhats opened in November 2016 in Amsterdam's Bos en Lommer by Lex Wenneker — 2015 and 2016 Dutch Barista Champion, 6th at the 2016 World Barista Championship and 2nd at WBC 2018 in Amsterdam — and New Zealander Dylan Sedgwick, after their previous shop Headfirst Coffee Roasters closed in 2015. The micro-roastery runs a Giesen W6 and packages coffee in distinctive refillable bottles rather than bags, under the tagline 'Less Marketing, More Coffee'; their FUKU café opened September 2018 a short walk from the roastery on Bos en Lommerweg.

Known for

  • Refillable bottle packaging instead of paper bags
  • 'Less Marketing, More Coffee' brand ethos
  • Lex Wenneker — 2nd at World Barista Championship 2018 (Amsterdam)
  • Giesen W6 single-roaster micro-roastery
  • Two-person owner-operator model (Wenneker + Sedgwick)

Why it matters

Friedhats represents the post-Headfirst lineage of Amsterdam specialty coffee — Wenneker is one of the Netherlands' few twice-named WBC finalists, and the bottle-packaging program is one of the more concrete sustainability experiments in European specialty. The brand's deliberately understated marketing posture has become a quiet counterweight to Instagram-driven roastery branding.

Production

head roaster
Lex Wenneker
roaster machine
Giesen W6
roastery location
Amsterdam West (garage roastery)

Café

Bos en Lommerweg 136, 1055 ED Amsterdam

Recognitions

  • Lex Wenneker — Dutch Barista Champion (2015, 2016)
  • Lex Wenneker — 6th place World Barista Championship (2016)
  • Lex Wenneker — 2nd place World Barista Championship (2018, Amsterdam)

Sources

More roasters