Friedhats Coffee Roasters

Overview

Friedhats opened in November 2016 in Amsterdam's Bos en Lommer by Lex Wenneker — 2015 and 2016 Dutch Barista Champion, 6th at the 2016 World Barista Championship and 2nd at WBC 2018 in Amsterdam — and New Zealander Dylan Sedgwick, after their previous shop Headfirst Coffee Roasters closed in 2015. The micro-roastery runs a Giesen W6 and packages coffee in distinctive refillable bottles rather than bags, under the tagline 'Less Marketing, More Coffee'; their FUKU café opened September 2018 a short walk from the roastery on Bos en Lommerweg.

Known for

• Refillable bottle packaging instead of paper bags
• 'Less Marketing, More Coffee' brand ethos
• Lex Wenneker — 2nd at World Barista Championship 2018 (Amsterdam)
• Giesen W6 single-roaster micro-roastery
• Two-person owner-operator model (Wenneker + Sedgwick)

Why it matters

Friedhats represents the post-Headfirst lineage of Amsterdam specialty coffee — Wenneker is one of the Netherlands' few twice-named WBC finalists, and the bottle-packaging program is one of the more concrete sustainability experiments in European specialty. The brand's deliberately understated marketing posture has become a quiet counterweight to Instagram-driven roastery branding.

Production

head roaster

Lex Wenneker

roaster machine

Giesen W6

roastery location

Amsterdam West (garage roastery)

Café

Bos en Lommerweg 136, 1055 ED Amsterdam

Recognitions

• Lex Wenneker — Dutch Barista Champion (2015, 2016)
• Lex Wenneker — 6th place World Barista Championship (2016)
• Lex Wenneker — 2nd place World Barista Championship (2018, Amsterdam)

Sources

• https://friedhats.com/about
• https://sprudge.com/amsterdam-micro-roasters-116428.html
• https://thecoffeevine.com/blog/news/interview-friedhats-amsterdam/
• https://typica.coffee/en/narratives/roasters/freidhats/
• https://europeancoffeetrip.com/a-story-of-friedhats-coffee-with-lex-wenneker/
• https://eightouncecoffee.com/blogs/news/coffee-club-mix-roaster-highlight-friedhats