Industry Beans

Overview

Industry Beans is an independent specialty roaster founded by brothers Trevor and Steve Simmons, who started roasting in a garage in Brunswick in 2010 to supply Penny Farthing Espresso, their cafe in Northcote, before opening the Fitzroy flagship in 2013. The Fitzroy roastery, cafe, retail shop and training facility moved to a March Studio-designed warehouse on Westgarth Street in 2021, and the company now runs seven venues across Melbourne, Sydney and Brisbane and is the official coffee partner of the Melbourne Cricket Ground.

Known for

• Founded 2010 by brothers Trevor and Steve Simmons, with the first standalone Industry Beans venue opening in Fitzroy in 2013
• Fitzroy HQ designed by March Studio inside a converted warehouse on Westgarth Street, with a Modbar machine that pulls up to five drinks at a time
• Seven venues across Melbourne, Sydney and Brisbane and a substantial wholesale book around Australia
• Coffee partner of the Melbourne Cricket Ground, supplying roughly a million cups a year across 35 match-day outlets
• Reserve Collection of rare microlots and a quarterly Seasonal Espresso / Seasonal Filter program

Why it matters

Industry Beans grew out of the Simmons brothers' Penny Farthing Espresso during the early-2010s Melbourne specialty boom, and ten-plus years later it is one of the largest fully-independent Australian roaster/cafe groups, anchoring a particular Australian model where high-volume brunch hospitality, in-house roasting and a serious coffee program coexist under one roof. The MCG partnership marks the point at which a Melbourne specialty independent crossed into national mass-market visibility without selling the business.

Production

destoning

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head roaster

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color sorting

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roaster machine

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filter equipment

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cupping frequency

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roastery location

Fitzroy, Melbourne (Westgarth Street HQ); secondary roastery at Newstead, Brisbane

espresso equipment

Modbar (Fitzroy flagship) capable of pulling up to five drinks simultaneously

annual volume tonnes

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Café

70 Westgarth Street, Fitzroy VIC 3065

Recognitions

• MCG official coffee partner
• Best Designed Café in the World (2014, Fitzroy)

Sources

• https://industrybeans.com/pages/our-story
• https://www.broadsheet.com.au/melbourne/food-and-drink/article/how-two-brothers-went-making-coffee-northcote-locals-serving-thousands-mcg
• https://www.broadsheet.com.au/melbourne/fitzroy/cafes/industry-beans
• https://www.threethousandthieves.com/blogs/news/industry-beans-celebrating-the-old-and-new