Tanamera Coffee

Overview

Tanamera was founded in 2013 in Jakarta's Thamrin City Office Park by Indonesian businesswoman Dini Aryani Criddle, who had been struck on Australian holidays by the gulf between Australia's coffee scene and the low-grade arabica being sold in Indonesia despite the country being the world's second-largest coffee exporter. Master Roaster and Director John Lee runs sourcing from Aceh to Toraja to Papua, working only with Indonesian beans. The roastery won Champion International Roaster at the Melbourne International Coffee Expo in 2015 and 2016, has collected 51 international awards in total, and now operates roughly 40 outlets across Indonesia, Singapore, and Malaysia.

Known for

• Founded 2013 in Jakarta by Dini Aryani Criddle — Indonesian businesswoman, the brand is 100% Indonesian-sourced
• Champion International Roaster at Melbourne International Coffee Expo, 2015 and 2016
• 51 international coffee awards total since 2013
• Master Roaster + Director John Lee oversees crop-to-cup process across Indonesian growing regions
• Indonesian distributor for Slayer espresso machines and Giesen roasters

Why it matters

Indonesia is the world's second-largest coffee exporter but has historically shipped low-grade material — Tanamera was built explicitly to reverse that, working with farmers on cherry selection, fermentation, and drying so that Indonesian arabica gets graded above 80 SCA points and stays in-country. The Melbourne Champion International Roaster wins in 2015 and 2016 (against 800 entries) put Indonesian specialty on the world map and established Tanamera as the brand most associated with that turn.

Production

destoning

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head roaster

John Lee (Master Roaster and Director)

color sorting

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roaster machine

Giesen (Indonesian distributor)

filter equipment

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cupping frequency

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roastery location

1,000 m² warehouse and roastery in Taman Tekno (BSD), Tangerang; additional HQ + roastery in Seminyak, Bali (2021)

espresso equipment

Slayer (Indonesian distributor)

annual volume tonnes

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Café

This roaster operates a café.

Recognitions

• Champion International Roaster, Melbourne International Coffee Expo (2015)
• Champion International Roaster, Melbourne International Coffee Expo (2016)
• 51 international coffee awards total
• Asia Most Promising — Asia Corporate Excellence & Sustainability Awards

Sources

• https://tanameracoffee.co.id/
• https://tanameracoffee.co.id/about-us
• https://southeastasiaglobe.com/tanamera-coffee-revoultionising-indonesias-coffee-business/
• https://www.theceomagazine.com/executive-interviews/food-beverage/dini-aryani-criddle/
• https://www.asiadreams.com/dini-criddle-founder-and-ceo-of-tanamera-coffee/