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Tehran · Iran

Sam Coffee Roasters

Since 2009 · Mohammadreza Ghaffari

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Overview

Sam Coffee Roasters was opened in 2009 by Mohammadreza Ghaffari and partners as a one-time hospitality fitout for the Sam Center luxury mall on Fereshtah Street in north Tehran — a project that turned into the founders' primary business and the country's most visible third-wave operation. Sam runs six curated cafés across genuine Tehran neighbourhoods, roasts on a 12 kg Probat installed inside the cafe, and runs Modbar+La Marzocco brew bars with siphon and Chemex service.

Known for

  • Founded 2009 in Tehran's Sam Center on Fereshtah Street — turned a one-off mall fitout into the country's third-wave reference operation
  • Six curated Tehran cafés in 'genuine neighbourhoods' rather than in luxury malls only
  • Roasts on a 12 kg Probat installed visible inside the flagship café
  • Modbar + La Marzocco espresso program; siphon and Chemex on the brew bar
  • Rotating gallery of emerging Iranian artists across the spaces

Why it matters

Until Sam opened, third-wave coffee in Iran existed as a handful of imported beans served from espresso bars run by people with little training. Sam Café was the first local operation to combine in-cafe roasting, multi-method brewing, single-origin pricing transparency and sustained barista R&D in the country, and it has functioned as the de-facto training ground for the wider Tehran specialty scene.

Production

destoning
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head roaster
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color sorting
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roaster machine
Probat 12kg (in-cafe)
filter equipment
Chemex; siphon
cupping frequency
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roastery location
Tehran, Iran
espresso equipment
Modbar; La Marzocco
annual volume tonnes
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Café

Sam Center, Fereshtah Street, north Tehran (flagship); 6 locations total including Aftab St, Akhgari Sq, Darband, Shahrak Gharb

Sources

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