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Izhevsk · Russia

Tasty Coffee

Since 2008 · Mikhail Sharov

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Overview

Tasty Coffee was started in 2008 in Izhevsk by Mikhail Sharov, who had been distributing Italian beans for two years before tasting Traveler's Coffee from Novosibirsk and deciding to buy a used Serbian Probat-clone roaster and try it himself. Volume that first year was 2 tons. Seventeen years later Tasty roasts roughly 3,500 tons annually, has overtaken Lavazza by Russian search volume, and is the country's largest HoReCa specialty roaster. Every package is stamped 'Proudly Roasted in Izhevsk'; every bag carries a QR code with full roast-profile metadata (load weight, development time, drop temperature, water activity, density).

Known for

  • Largest specialty coffee roaster in Russia (HoReCa segment) — surpassed Lavazza in Russian search queries
  • Won Russian Coffee Roaster Championship 2019 and Roaster of the Year 2022
  • Russian Coffee Cup champion among coffee shops
  • Red Dot Design Award (2013) for packaging redesign
  • Per-bag QR codes with full roast-profile traceability — among the most transparent in Russian roasting
  • Solar panels on roastery roof generate ~30 kWh, covering 50% of facility electricity

Why it matters

Tasty Coffee proved that Russian specialty could scale outside Moscow and St. Petersburg. From a city most Russians can't place on a map, Sharov built Russia's largest HoReCa specialty roaster — 3,500 tons a year, full process traceability, solar-powered production — and made 'Proudly Roasted in Izhevsk' a credible brand statement rather than a regional curiosity.

Production

destoning
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head roaster
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color sorting
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roaster machine
Toper (Turkish; replaced original used Serbian Probat-clone in 2012); current LEED-standard facility under construction with updated equipment
filter equipment
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cupping frequency
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roastery location
Izhevsk, Udmurt Republic (Baranova 26 office; new LEED-standard production facility in build)
espresso equipment
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annual volume tonnes
3500

Café

Baranova 26, Sovetskaya 22, Kommunarov 223 (Izhevsk locations)

Recognitions

  • Red Dot Design Award (2013) — packaging design
  • Russian Coffee Roaster Championship (2019)
  • Roaster of the Year, Russia (2022)
  • Russian Coffee Cup championship (year not stated in primary sources)

Sources

More roasters