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Madrid · Spain

Toma Café

Since 2011 · Patricia Alda, Santiago Rigoni

Overview

Toma was opened in 2011 in Malasaña by Argentine partners Patricia Alda and Santiago Rigoni, who had no hospitality or coffee background — they came from advertising and didn't want to fly to London for good coffee anymore. The shop became Madrid's first specialty café and trained most of the city's later third-wave operators (Hola Coffee's Nolo Botana and Pablo Caballero, HanSo's team). Toma started its own roastery and training centre at Raimundo Lulio 16 around 2017.

Known for

  • First specialty coffee shop in Madrid (2011) — pre-dating the rest of the city's third-wave by years
  • Argentine couple founding team — Patricia Alda and Santiago Rigoni — both from advertising backgrounds
  • Trained most of Madrid's later specialty operators (Hola Coffee, HanSo, Misión teams all have Toma roots)
  • 'No logo' packaging with farm/harvest traceability inspired by founders' design background
  • Three Madrid locations spanning Malasaña, Chamberí and a roastery-and-training centre

Why it matters

Toma is the single point of origin for Madrid specialty coffee. Almost every notable Madrid third-wave café either trained at Toma, was founded by Toma alumni, or sources from Toma. The contrast with Barcelona (where Nomad played the same role two years later) explains why Spain has two distinct specialty traditions rather than one.

Production

destoning
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head roaster
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color sorting
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roaster machine
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filter equipment
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cupping frequency
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roastery location
Calle Raimundo Lulio 16, Madrid (TOMA 3 / Proper Sound)
espresso equipment
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annual volume tonnes
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Café

Calle de la Palma 49, 28004 Madrid (Malasaña original)

Recognitions

  • First specialty coffee shop in Madrid (2011)

Sources

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